The Year in Social Media
Ozempic ManiaWeight loss drugs made their way to the online set this year, with some influencers casting stigma aside and unabashedly proclaiming their Ozempic use.Djerf Dupe DramaMatilda Djerf, a popular Swedish influencer and a founder of the fashion brand Djerf Avenue, irked fans when her team started reporting TikTok videos that mentioned places to purchase dupes — inexpensive copies — of her pricey designs.Rocky Hockey RomanceDrama rippled through a niche literary community — fans of hockey romance novels — when Felicia Wennberg, the wife of the N.H.L. player Alex Wennberg, said that certain book lovers had become “predatory and exploiting” in their comments about her husband.Bud Light BacklashIn April, the transgender influencer Dylan Mulvaney partnered with Bud Light for a video pro...